Enables accurate contextual video-related ads placement, providing the means to understand the relevance and role of tags, transcriptions and other metadata available within multimedia content. As a result consumers get only relevant ads, advertisers preserve their brand equity, and ad-servers increase their targeting accuracy and revenue stream.

Characteristics:

• Display contextualized ads in and around rich media content.
• Accurate targeting to guarantee correct advertiser placement and avoid brand erosion.
• RESTful integration facilities with ad-servers and ad networks.
• Compliance with IAB standards.